CCulture Read More 1 minute read Jocelyn Cooper of Afropunk in “Fast Company”byRob FieldsMay 21, 2015 .@jocelyn_jc on Afropunk and the innovators that are pushing culture forward
CCulture Read More 2 minute read McWhorter: “A word is a thing on the move.”byRob FieldsMay 3, 2015 .@johnhmcwhorter on the every-changing nature of language
TTrends/Predictions Read More 5 minute read Cultural Trends Powering the Winter of Canada GoosebyRob FieldsApril 4, 2015 @CanadaGooseInc jackets were everywhere this winter. Here are some reasons why.
WWriting Beyond Read More 4 minute read The Culture Q&A: Droga5’s Matthew GardnerbyRob FieldsMarch 18, 2015 .@Droga5's @Gardnerz talks culture as a media platform and #culturalbrandstrategy
CCultural Leadership Read More 1 minute read #QUOTE: The Brand Manager’s Culture HurdlebyRob FieldsMarch 4, 2015 A linear vs. post-linear world. Which are you managing your brand for?
WWriting Beyond Read More 4 minute read Where Culture Matters In The Brand PlanbyRob FieldsMarch 3, 2015 Contemporary culture doesn't seem to have a home on the brand plan. But here's how it can.
CCulture Read More 2 minute read The Curious Case of Canada GoosebyRob FieldsFebruary 12, 2015 .@canadagooseinc's red, white and blue patches are everywhere. But why, and why now?
BBranding Read More 4 minute read Now on Forbes: Four Brand-Building Lessons From Ava DuVernaybyRob FieldsFebruary 10, 2015 This revised version of an earlier post on Ava and her brand ran in February on Forbes.com.
BBranding Read More 5 minute read Lessons From Ava DuVernay On Building A Great BrandbyRob FieldsJanuary 17, 2015 @avaetc isn't just showing amazing brand management, but the impact of brand purpose.
TTrends/Predictions Read More 1 minute read My Crowdsourced 2015 Trends Project Launches Next Week!byRob FieldsJanuary 12, 2015 #dynamcis15 hits in just over a week, and it's powered by some very smart people.
BBlog Read More 1 minute read Tweets: Visa’s Shiv Singh On CulturebyRob FieldsJanuary 10, 2015 Thanks @shivsingh for using the music industry to highlight the importance of culture to brands.
BBlog Read More 3 minute read Should Your Media Agency Be Your Lead Culture Agency?byRob FieldsJanuary 10, 2015 Be wary of media agencies trying to position themselves as the best way for brands to align with culture.