Rob Fields
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Rob Fields
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Blog

471 posts

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CCulture
Read More
  • 1 minute read

Jocelyn Cooper of Afropunk in “Fast Company”

  • byRob Fields
  • May 21, 2015
.@jocelyn_jc on Afropunk and the innovators that are pushing culture forward
CCulture
Read More
  • 2 minute read

McWhorter: “A word is a thing on the move.”

  • byRob Fields
  • May 3, 2015
.@johnhmcwhorter on the every-changing nature of language
TTrends/Predictions
Read More
  • 5 minute read

Cultural Trends Powering the Winter of Canada Goose

  • byRob Fields
  • April 4, 2015
@CanadaGooseInc jackets were everywhere this winter. Here are some reasons why.
WWriting Beyond
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  • 4 minute read

The Culture Q&A: Droga5’s Matthew Gardner

  • byRob Fields
  • March 18, 2015
.@Droga5's @Gardnerz talks culture as a media platform and #culturalbrandstrategy
CCultural Leadership
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  • 1 minute read

#QUOTE: The Brand Manager’s Culture Hurdle

  • byRob Fields
  • March 4, 2015
A linear vs. post-linear world. Which are you managing your brand for?
WWriting Beyond
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  • 4 minute read

Where Culture Matters In The Brand Plan

  • byRob Fields
  • March 3, 2015
Contemporary culture doesn't seem to have a home on the brand plan. But here's how it can.
CCulture
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  • 2 minute read

The Curious Case of Canada Goose

  • byRob Fields
  • February 12, 2015
.@canadagooseinc's red, white and blue patches are everywhere. But why, and why now?
BBranding
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  • 4 minute read

Now on Forbes: Four Brand-Building Lessons From Ava DuVernay

  • byRob Fields
  • February 10, 2015
This revised version of an earlier post on Ava and her brand ran in February on Forbes.com.
BBranding
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  • 5 minute read

Lessons From Ava DuVernay On Building A Great Brand

  • byRob Fields
  • January 17, 2015
@avaetc isn't just showing amazing brand management, but the impact of brand purpose.
TTrends/Predictions
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  • 1 minute read

My Crowdsourced 2015 Trends Project Launches Next Week!

  • byRob Fields
  • January 12, 2015
#dynamcis15 hits in just over a week, and it's powered by some very smart people.
BBlog
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  • 1 minute read

Tweets: Visa’s Shiv Singh On Culture

  • byRob Fields
  • January 10, 2015
Thanks @shivsingh for using the music industry to highlight the importance of culture to brands.
BBlog
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  • 3 minute read

Should Your Media Agency Be Your Lead Culture Agency?

  • byRob Fields
  • January 10, 2015
Be wary of media agencies trying to position themselves as the best way for brands to align with culture.
Rob Fields
Marketer. Dot connector. Art advisor.
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