Now on @forbes. Brands will need to think more holistically about contemporary culture if they want to succeed in tomorrow's marketplace.
@pspear's defense of qualitative research offers another argument for the limitations of the engineering & economic mindsets that frame business today.
What do you think the value of culture is to a marketer? Let me know by taking the survey!
Post-modern Africans continue to question, redefine and reshape the consumer landscape.