The Hard Truth About Content
@markwschaefer & @mitchjoel talk the future of blogging and content.
#QUOTE: Frank Cooper on the Modern Media Company
.@f3cooper points out what will be table stakes for the new mass media companies like Buzzfeed
#QUOTE: The Brand Manager’s Culture Hurdle
A linear vs. post-linear world. Which are you managing your brand for?
#Quote: How To Be An Expert In A Changing World
Don't be an expert on a world that no longer exists.
#Quote: The Importance of Culture To Pepsi
Genuine connections are made through the medium of culture.
#Quote: How To Do Important Work
Only an effort to solve important problems leads to important work.
#QUOTE on The Future of Retail
@retailprophet on the shift from distribution of products to distribution of experiences
#Quote: “You’ve got to move out of your own comfort zone”
"By focusing only on what you know, what you are comfortable with. . .you ignore customer requirements, constantly doubling down on existing strengths."
#Quote: “Branding doesn’t start with the logo.”
Your brand is who you are, not how you look.