Category: Marketing Research

Research Launching: What’s the Value of Culture To A Marketer?

What do you think the value of culture is to a marketer? Let me know by taking the survey!

/ February 12, 2014

Networks, Not Individuals

It's no longer about aggregating individuals. We all need to get with the new program.

/ November 29, 2013

Where Are The Dollars For Multicultural Marketing?

The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?

/ October 18, 2013

Meaningful Brands Index Methodology

In the previous post on Apple and its rankings within Havas Media's Meaningful Brands Index, there was also a question of the study's methodology.  To that question, Sara de Dios Lopez, Global Director of Meaningful Brands, provided the following.  I've done some minor editing for clarity.  Also, any emphasis is...

/ July 11, 2013

Apple & The Meaningful Brands Rankings

When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical and thus ensued the following exchange: @robfields H&M, Nestlé and Microsoft rank higher than Apple? Hmmm... Seems fixed. — James A. Wooten III (@jaw_3) June 14, 2013   @jaw_3 Maybe being able...

/ July 11, 2013

The 2013 Havas Meaningful Brands Index (Infographic)

I've been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released.  That said, this is still worth checking out.  Havas's Meaningful Brands Index (MBi) measures the the extent to which people feel brands bring benefits to our lives.  This brings to mind some...

/ June 14, 2013