TTrends/Predictions Read More 2 minute read What’s the Future of Home Living?byRob FieldsAugust 7, 2013 @PSFK, the creative business and trend consultancy for whom I’m a contributor, has some ideas, as detailed in their…
BBranding Read More 1 minute read How Can Its New Editor Rebuild The Essence Brand?byRob FieldsAugust 1, 2013 First, I want to offer my congratulations to Vanessa K. Bush, the newly named editor-in-chief of Essence Magazine. …
MMe Read More 1 minute read Quoted In The New York Times!byRob FieldsJuly 24, 2013 I was pleasantly surprised to find out that the following tweet–made in the aftermath President Obama’s remarks on…
BBlog Read More 1 minute read Spotlight On: Bad RabbitsbyRob FieldsJuly 23, 2013 This is the first in a regular series of posts highlighting creators and curators music that brands should…
BBlog Read More 3 minute read POVs On Cultural Leadership: Evan GreenebyRob FieldsJuly 22, 2013 @hopeandchange The cultural leadership conversation continues! Next up: Evan Greene, CMO of The Recording Academy. Evan has, I…
CCulture Read More 4 minute read My Reasons WhybyRob FieldsJuly 21, 2013 Corporations don’t get culture and, frankly, it frustrates me. It’s 2013 and, for the most part, companies still…
BBranding Read More 2 minute read Meaningful Brands Index MethodologybyRob FieldsJuly 11, 2013 In the previous post on Apple and its rankings within Havas Media’s Meaningful Brands Index, there was also…
BBranding Read More 3 minute read Apple & The Meaningful Brands RankingsbyRob FieldsJuly 11, 2013 When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical…
CCulture Read More 4 minute read Jay-Z & Samsung: Some Lessons For BrandsbyRob FieldsJuly 9, 2013 Photo credit: Matt Rourke/AP As we all know, thanks to some masterful marketing that included a 3-minute TV…
CCulture Read More 1 minute read #Unplug: Baratunde Thurston On His Digital DetoxbyRob FieldsJune 20, 2013 First, congrats to Baratunde for being the subject of the latest Fast Company cover story (he also made…
BBlog Read More 4 minute read POV’s On Cultural Leadership: Indy NeogybyRob FieldsJune 19, 2013 The latest voice in the conversation around cultural leadership is Indy Neogy, the Culture, Change and Innovation Leader…
BBranding Read More 1 minute read The 2013 Havas Meaningful Brands Index (Infographic)byRob FieldsJune 14, 2013 I’ve been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released. …
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