Where Culture Matters In The Brand Plan
Contemporary culture doesn't seem to have a home on the brand plan. But here's how it can.
How Ambition Impacts Corporate Strategy
Reading Lafley and Martin’s Playing To Win: How Strategy Really Works raised this question for me: If so…
Why “Playing To Win: How Strategy Really Works” Is A Must-Read
Let’s get this out of the way immediately: A.G. Lafley and Roger Martin’s recently released book–Playing To Win:…
Two Choices To Make In Strategy
I just started reading A.G. Lafley and Roger Martin’s Playing To Win: How Strategy Really Works, and it’s…
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