Tag: Activia

Meaningful Brands Index Methodology

In the previous post on Apple and its rankings within Havas Media's Meaningful Brands Index, there was also a question of the study's methodology.  To that question, Sara de Dios Lopez, Global Director of Meaningful Brands, provided the following.  I've done some minor editing for clarity.  Also, any emphasis is...

/ July 11, 2013

Apple & The Meaningful Brands Rankings

When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical and thus ensued the following exchange: @robfields H&M, Nestlé and Microsoft rank higher than Apple? Hmmm... Seems fixed. — James A. Wooten III (@jaw_3) June 14, 2013   @jaw_3 Maybe being able...

/ July 11, 2013