Rob Fields
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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
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Browsing Tag

Apple

7 posts
BBlog
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  • 3 minute read

Apple & The Cultural Proficiency Loop

  • byRob Fields
  • June 29, 2014
Saturday, I posted about the idea of LA as a cultural hub, a piece I developed based on a…
BBlog
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  • 4 minute read

SPOTLIGHT ON: Diversity with Tru Pettigrew of Tru Access

  • byRob Fields
  • October 7, 2013
The former marketing exec explains why diversity efforts without a commitment to inclusion are destined to fail.
BBranding
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  • 2 minute read

Meaningful Brands Index Methodology

  • byRob Fields
  • July 11, 2013
In the previous post on Apple and its rankings within Havas Media’s Meaningful Brands Index, there was also…
BBranding
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  • 3 minute read

Apple & The Meaningful Brands Rankings

  • byRob Fields
  • July 11, 2013
When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical…
BBlog

POVs On Cultural Leadership: Rick Liebling

  • byRob Fields
  • March 27, 2013
@rickliebling Kicking off my series on cultural leadership is Y&R’s Rick Liebling, the agency’s Creative Culturalist.  It’s his…
BBlog

Now On PSFK: Towards A Definition of Cultural Leadership

  • byRob Fields
  • March 13, 2013
In case you missed it, I started the week off with a rework of my initial article on…
BBlog
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  • 3 minute read

Towards A Definition Of Cultural Leadership

  • byRob Fields
  • January 2, 2013
  To give a nod to the late Raymond Carver: What should we talk about when we talk…
Rob Fields
Marketer. Dot connector. Art advisor.
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