Tag: Apple

Apple & The Cultural Proficiency Loop

Saturday, I posted about the idea of LA as a cultural hub, a piece I developed based on a series of tweets from product manager and designer Rebekah Cox.  In that post, I said that was the first of two ideas that struck me.  Here's the second: (The Beats acquisition _finally_...

/ June 29, 2014

SPOTLIGHT ON: Diversity with Tru Pettigrew of Tru Access

The former marketing exec explains why diversity efforts without a commitment to inclusion are destined to fail.

/ October 7, 2013

Meaningful Brands Index Methodology

In the previous post on Apple and its rankings within Havas Media's Meaningful Brands Index, there was also a question of the study's methodology.  To that question, Sara de Dios Lopez, Global Director of Meaningful Brands, provided the following.  I've done some minor editing for clarity.  Also, any emphasis is...

/ July 11, 2013

Apple & The Meaningful Brands Rankings

When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical and thus ensued the following exchange: @robfields H&M, Nestlé and Microsoft rank higher than Apple? Hmmm... Seems fixed. — James A. Wooten III (@jaw_3) June 14, 2013   @jaw_3 Maybe being able...

/ July 11, 2013

POVs On Cultural Leadership: Rick Liebling

@rickliebling Kicking off my series on cultural leadership is Y&R's Rick Liebling, the agency's Creative Culturalist.  It's his job to be a resource both internally and to Y&R clients to help them understand new developments in culture, consumer behavior and new technology.  That said, he's a great lead off as...

/ March 27, 2013

Now On PSFK: Towards A Definition of Cultural Leadership

In case you missed it, I started the week off with a rework of my initial article on cultural leadership being featured on PSFK on Monday.  The column, with slight tweaks by the crack PSFK editorial team, can be seen here. Read More

/ March 13, 2013
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Towards A Definition Of Cultural Leadership

  To give a nod to the late Raymond Carver: What should we talk about when we talk about cultural leadership? Of course, it’s easier to start by defining the inverse or what I’m NOT talking about. I’m not talking about organizational culture (although I suspect that I’ll need to...

/ January 2, 2013