Tag: Brad Horowitz

Marketers Weigh In: Rebuilding The Essence Brand

Since I posted the request for marketing advice for Essence Magazine's new editor-in-chief, there were some interesting responses.  But before I get to those, some further thoughts. First, Essence has to take a page not just from New York Magazine or Fast Company, but from The Atlantic.  As chronicled on PaidContent, the...

/ August 8, 2013