Tag: brands

Branding: 10 Do’s, 10 Don’ts From Grant McCracken

.@grant27 offers a sharp assessment of today's branding landscape.

/ May 23, 2014

Now on Slideshare: My “Cultural Icebergs” Presentation

Cultural Icebergs from Rob Fields I decided to turn my previous post into a slide presentation, especially since I'm loving Slideshare these days!  Why? Turns out it's a great repository for thinkers.  Even better, it's great to see people use it like I am--as a iterative platform.  Meaning, all of...

/ January 28, 2013

Culture As Iceberg

Culture can turn anyone into a modern day Edward Smith, the ill-fated captain of the RMS Titanic. Smith went down with his ship when it hit an iceberg on April 14, 1912. If you’re a brand steward, you don’t want to end up like Smith. But that’s potentially what’s happening...

/ January 16, 2013