Why Luxury Brands Need Chief Culture Officers
Luxury brands learn the hard way: Someone has to be responsible keeping the company in tune with shifting sensibilities.
“Classical Beauty” As Slow Culture
Ideas that are rooted in slower culture are the most difficult to change. Here's one example.
Newell Rubbermaid Brings Outside Culture Further In
@nwlrubbermaid's new org structure puts the voice of the consumer closer to the marketing dollars.
5 Ways To Stop Making Stupid Mistakes With Culture
The Mountain Dew goat ad. It’s offensive on a lot of levels: Lineup of suspects is all black…