Tag: Coke

Where Are The Dollars For Multicultural Marketing?

The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?

/ October 18, 2013

Culture As Iceberg

Culture can turn anyone into a modern day Edward Smith, the ill-fated captain of the RMS Titanic. Smith went down with his ship when it hit an iceberg on April 14, 1912. If you’re a brand steward, you don’t want to end up like Smith. But that’s potentially what’s happening...

/ January 16, 2013