Tag: Culture Mapping

POVs On Cultural Leadership: Tim Stock

@timstock It's only fair for me to say that all of this--this whole exploration of cultural leadership--is Tim Stock's fault.  The managing director and co-founder of consumer insights think tank scenarioDNA, Tim sent this tweet: i have hopes for Pepsi... but this is not cultural leadership....Pepsi Names Beyonce Brand Ambassador...

/ March 28, 2013