CCulture Read More 3 minute read Drake Raises The Content BarbyRob FieldsOctober 26, 2015 The @nytimes' @joncaramanica on Drake the meme king. Here's why it's important for marketers to pay attention.
TTrends/Predictions Read More 5 minute read Cultural Trends Powering the Winter of Canada GoosebyRob FieldsApril 4, 2015 @CanadaGooseInc jackets were everywhere this winter. Here are some reasons why.
CCulture Read More 2 minute read Katy Perry And The Death Of A Certain Kind of AlbumbyRob FieldsNovember 14, 2013 Does Katy Perry's weak album sales show a shift away from 4-quadrant pop?
CCulture Read More 2 minute read The One Question You Shouldn’t Be Afraid To AskbyRob FieldsOctober 7, 2013 Especially in disruptive times, keeping your frame of reference broad and flexible is key to understanding culture.