Tag: Essence Magazine

Marketers Weigh In: Rebuilding The Essence Brand

Since I posted the request for marketing advice for Essence Magazine's new editor-in-chief, there were some interesting responses.  But before I get to those, some further thoughts. First, Essence has to take a page not just from New York Magazine or Fast Company, but from The Atlantic.  As chronicled on PaidContent, the...

/ August 8, 2013

How Can Its New Editor Rebuild The Essence Brand?

First, I want to offer my congratulations to Vanessa K. Bush, the newly named editor-in-chief of Essence Magazine.  As a pillar of black media, Essence Magazine has a venerable and respected history.  My hope is that Vanessa finds a way to effectively build Essence into a 21st century brand. And...

/ August 1, 2013