BBlog Read More 2 minute read Is 2014 the year companies wake up to culture?byRob FieldsMarch 9, 2014 @competia and @deniseleeyohn highlight the shift in corporate attitudes towards contemporary culture
CCulture Read More 2 minute read Getting Clear On How Brands Think About CulturebyRob FieldsOctober 29, 2013 Maybe there's a good reason brand managers aren't thinking about culture.
CCulture Read More 2 minute read Now on @Slideshare: The Rise of Black Alternative CulturebyRob FieldsSeptember 11, 2013 Like other segments, the black audience is fracturing. But a new segment worth marketers' attention has emerged.