Why Luxury Brands Need Chief Culture Officers
Luxury brands learn the hard way: Someone has to be responsible keeping the company in tune with shifting sensibilities.
Pokemon Go’s Dark Value
@kissmyblackads @grant27 @ricktramos and the unexpected impact of the hit mobile game
Grant McCracken on “Dark Value”
Digging into @grant27's new book on harnessing the intangible value of culture.
The Culture Q&A: Intel’s Genevieve Bell (Part 2)
.@feraldata on paying attention to counter narratives, wearables, and overcoming the seduction of data.
“Classical Beauty” As Slow Culture
Ideas that are rooted in slower culture are the most difficult to change. Here's one example.
Branding: 10 Do’s, 10 Don’ts From Grant McCracken
.@grant27 offers a sharp assessment of today's branding landscape.
Newell Rubbermaid Brings Outside Culture Further In
@nwlrubbermaid's new org structure puts the voice of the consumer closer to the marketing dollars.
What’s It Really Mean To Be A Responsive Brand?
@armano got me thinking: What makes for true responsiveness?
My Reasons Why
Corporations don’t get culture and, frankly, it frustrates me. It’s 2013 and, for the most part, companies still…
5 Ways To Stop Making Stupid Mistakes With Culture
The Mountain Dew goat ad. It’s offensive on a lot of levels: Lineup of suspects is all black…
POVs on Cultural Leadership: Peter Spear
@pspear Those of you who know me know that Twitter is my social medium of choice. I’ve just…
Is Kimberly-Clark Showing Cultural Leadership?
I’m keeping an eye out for any potential examples of cultural leadership. This may be one, though I’m…
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