Tag: John Gerzema

Goldieblox’s Brilliant Timing

Goldieblox comes at a great moment in our culture

/ November 24, 2013

Q&A: Phil McKenzie on Influencer Culture

@farflungphil talks @influencercon and, more importantly, influencer culture. Read on.

/ November 1, 2013

The 2013 Havas Meaningful Brands Index (Infographic)

I've been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released.  That said, this is still worth checking out.  Havas's Meaningful Brands Index (MBi) measures the the extent to which people feel brands bring benefits to our lives.  This brings to mind some...

/ June 14, 2013

How Ambition Impacts Corporate Strategy

Reading Lafley and Martin's Playing To Win: How Strategy Really Works raised this question for me:  If so many people—and you all know them—claim to be trained in strategy, claim to be strategic thinkers, why aren’t more companies better at it? Two things come to mind: First is culture.  In...

/ May 29, 2013

Takeaways From “Creative Destruction” — #Amplify

Great discussion at Tuesday's @InfluencerCon #Amplify event, Creative Destruction.  Hats off not only to Phil McKenzie for organizing it, but also to Amy Andrieux of Ketchum Digital, muralist Katie Yamasaki as well as the attendees who offered some great perspective also.  Very cool that there was a nice give and...

/ April 26, 2013

What Two Guys Learned About The Importance Of Feminine Values

This is my latest post on PSFK, published today. One of the biggest cultural shifts currently taking place is the shift towards feminine values and traits on a global scale. As noted in their forthcoming book The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule...

/ April 11, 2013

Why Purpose-Driven Marketing Is Not Cultural Leadership

Purpose- or values-driven marketing is turning into the hot idea of late.  Here's how the NY Times described it: Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the products. The goal...

/ April 7, 2013