Now On Forbes.com: Culture As Competitive Advantage
Now on @forbes. Brands will need to think more holistically about contemporary culture if they want to succeed in tomorrow's marketplace.
Research Reduces Risk. Or Does It?
A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and…
Is Kimberly-Clark Showing Cultural Leadership?
I’m keeping an eye out for any potential examples of cultural leadership. This may be one, though I’m…
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