Tag: Meaningful Brands Index

Apple & The Cultural Proficiency Loop

Saturday, I posted about the idea of LA as a cultural hub, a piece I developed based on a series of tweets from product manager and designer Rebekah Cox.  In that post, I said that was the first of two ideas that struck me.  Here's the second: (The Beats acquisition _finally_...

/ June 29, 2014

Meaningful Brands Index Methodology

In the previous post on Apple and its rankings within Havas Media's Meaningful Brands Index, there was also a question of the study's methodology.  To that question, Sara de Dios Lopez, Global Director of Meaningful Brands, provided the following.  I've done some minor editing for clarity.  Also, any emphasis is...

/ July 11, 2013

Apple & The Meaningful Brands Rankings

When I tweeted about my post on the Meaningful Brands Index results, my friend James Wooten was skeptical and thus ensued the following exchange: @robfields H&M, Nestlé and Microsoft rank higher than Apple? Hmmm... Seems fixed. — James A. Wooten III (@jaw_3) June 14, 2013   @jaw_3 Maybe being able...

/ July 11, 2013

The 2013 Havas Meaningful Brands Index (Infographic)

I've been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released.  That said, this is still worth checking out.  Havas's Meaningful Brands Index (MBi) measures the the extent to which people feel brands bring benefits to our lives.  This brings to mind some...

/ June 14, 2013