The Root of Marketing’s Problem With Culture — Part 2
@pspear's defense of qualitative research offers another argument for the limitations of the engineering & economic mindsets that frame business today.
5 Ways To Stop Making Stupid Mistakes With Culture
The Mountain Dew goat ad. It’s offensive on a lot of levels: Lineup of suspects is all black…
POVs on Cultural Leadership: Peter Spear
@pspear Those of you who know me know that Twitter is my social medium of choice. I’ve just…
More on the Purpose-Driven vs. Cultural Leadership Debate
The conversation on cultural leadership continues. Below is a follow-up to brand strategist Peter Spear’s response to my…
Why Purpose-Driven Marketing Is Not Cultural Leadership
Purpose- or values-driven marketing is turning into the hot idea of late. Here’s how the NY Times described…
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