Rob Fields
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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
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Browsing Tag

Phil McKenzie

7 posts
BBlog
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  • 2 minute read

Why Luxury Brands Need Chief Culture Officers

  • byRob Fields
  • September 18, 2016
Luxury brands learn the hard way: Someone has to be responsible keeping the company in tune with shifting sensibilities.
CCulture
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  • 2 minute read

NEW! 2 Dope Boys & A Podcast

  • byRob Fields
  • March 12, 2016
@farflungphil & @_michaelbrooks have a new podcast & I'm down!
CCulture
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  • 4 minute read

Q&A: Phil McKenzie on Influencer Culture

  • byRob Fields
  • November 1, 2013
@farflungphil talks @influencercon and, more importantly, influencer culture. Read on.
CCulture
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  • 4 minute read

Jay-Z & Samsung: Some Lessons For Brands

  • byRob Fields
  • July 9, 2013
Photo credit: Matt Rourke/AP As we all know, thanks to some masterful marketing that included a 3-minute TV…
CCulture

Takeaways From “Creative Destruction” — #Amplify

  • byRob Fields
  • April 26, 2013
Great discussion at Tuesday’s @InfluencerCon #Amplify event, Creative Destruction.  Hats off not only to Phil McKenzie for organizing…
BBlog

Speaking Engagement: @InfluencerCon #Amplify–April 23

  • byRob Fields
  • April 10, 2013
On Tuesday, April 23, I’ll be joining InfluencerCon founder Phil McKenzie and Ketchum Digital’s VP of Multimedia Content…
BBlog

POVs On Cultural Leadership: Phil McKenzie

  • byRob Fields
  • March 29, 2013
@farflungphil Maybe you don’t know Phil McKenzie.  But you probably know the Influencer Conference, his global platform (heading…
Rob Fields
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