Tag: purpose-driven brands

#Quote: How To Do Important Work

Only an effort to solve important problems leads to important work.

/ October 16, 2014

Why Purpose-Driven Marketing Is Not Cultural Leadership

Purpose- or values-driven marketing is turning into the hot idea of late.  Here's how the NY Times described it: Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the products. The goal...

/ April 7, 2013

Now On PSFK: Towards A Definition of Cultural Leadership

In case you missed it, I started the week off with a rework of my initial article on cultural leadership being featured on PSFK on Monday.  The column, with slight tweaks by the crack PSFK editorial team, can be seen here. Read More

/ March 13, 2013