@CanadaGooseInc jackets were everywhere this winter. Here are some reasons why.
.@Droga5’s @Gardnerz talks culture as a media platform and #culturalbrandstrategy
A linear vs. post-linear world. Which are you managing your brand for?
Contemporary culture doesn’t seem to have a home on the brand plan. But here’s how it can.
.@canadagooseinc’s red, white and blue patches are everywhere. But why, and why now?
This revised version of an earlier post on Ava and her brand ran in February on Forbes.com.
My first crowdsourced trends and ideas report is live! #dynamics15
@avaetc isn’t just showing amazing brand management, but the impact of brand purpose.
#dynamcis15 hits in just over a week, and it’s powered by some very smart people.
Thanks @shivsingh for using the music industry to highlight the importance of culture to brands.
Be wary of media agencies trying to position themselves as the best way for brands to align with culture.
Turns out, this word was on everyone’s mind in 2014.