Maybe there's a good reason brand managers aren't thinking about culture.
@pspear’s defense of qualitative research offers another argument for the limitations of the engineering & economic mindsets that frame business today.
What do you think the value of culture is to a marketer? Let me know by taking the survey!
Post-modern Africans continue to question, redefine and reshape the consumer landscape.
@amerigo615 and the cultural innovation that’s evident in the best remixes.
@nwlrubbermaid’s new org structure puts the voice of the consumer closer to the marketing dollars.
The soul, the funk, the dirty is often more interesting and it always lies in the spaces between notes.
Ways we can start closing the gap between Dr. King’s dream and reality.