.@canadagooseinc’s red, white and blue patches are everywhere. But why, and why now?
This revised version of an earlier post on Ava and her brand ran in February on Forbes.com.
My first crowdsourced trends and ideas report is live! #dynamics15
@avaetc isn’t just showing amazing brand management, but the impact of brand purpose.
#dynamcis15 hits in just over a week, and it’s powered by some very smart people.
Thanks @shivsingh for using the music industry to highlight the importance of culture to brands.
Be wary of media agencies trying to position themselves as the best way for brands to align with culture.
Turns out, this word was on everyone’s mind in 2014.
Inspired by @chrisbrogan, I took the My Three Words challenge to get on the right path for 2015.
Don’t be an expert on a world that no longer exists.
Pulling exciting ideas from those we don’t usually hear from.
A recurring (and persistent) narrative got me thinking about just how hard it still is to change assumptions in 2014.