CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
CCulture Why “Passing Strange” MattersbyRob FieldsFebruary 7, 2008 Tomorrow marks the Broadway debut of the musical "Passing Strange". It was just this past May when the…
CCulture Tim O’Reilly: Not Apps, But Culture ChangebyRob FieldsDecember 28, 2012 Yes, founder Jen Pahlka figured that instead of talking about how government should change, you have to demonstrate…
Read More 3 minute read CCulture The New Gender PronounsbyRob FieldsApril 4, 2016 Noting shifts in language
CCulture Break the Frame: Blue Ocean Strategy–Part IIbyRob FieldsDecember 14, 2005 I posted a response to Wayne Pollard’s commentary on the book on the CMO Magazine site. He raises…
Read More 3 minute read CCulture Fighting DistractionbyRob FieldsFebruary 6, 2017 Yes, we have to fight for our democratic ideals. But don't let your work suffer.
CCulture The Sobering Meaning of a Flat WorldbyRob FieldsMay 21, 2006 If you’ve not been there, I highly recommend that you visit the Institute for the Future’s blog, Future…