One of the marketing blogs I regularly check is Marketonomy,
written by Christopher Kenton, the program director at the CMO Council.
Chris recently waded into the waters of podcasting with a 22
minute interview with Alan Scott, the CMO of Factiva. If you want to know where the rubber hits the road, listen as
Chris and Alan cover a range of topics such as:
- The only two important measures of marketing effectiveness
- Marketing and sales integration
- How honesty, a focus on benefits (see my earlier post with a similar discussion here), and nimbleness will define the next age of marketing.
The interview is available for listening or download here.
tags: marketing metrics, Alan Scott, Factiva, product benefits
