One of the marketing blogs I regularly check is Marketonomy,
written by Christopher Kenton, the program director at the CMO Council.

Chris recently waded into the waters of podcasting with a 22
minute interview with Alan Scott, the CMO of Factiva. If you want to know where the rubber hits the road, listen as
Chris and Alan cover a range of topics such as:

  • The only two important measures of marketing effectiveness
  • Marketing and sales integration
  • How honesty, a focus on benefits (see my earlier post with a similar discussion here), and nimbleness will define the next age of marketing.

The  interview is available for listening or download here.

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Posted by Rob Fields