Seth Godin wrote today about the difference between strategy and tactics:
If you are tired of hammering your head against the wall, if it
feels like you never are good enough, or that you’re working way too
hard, it doesn’t mean you’re a loser. It means you’ve got the wrong
It takes real guts to abandon a strategy, especially if you’ve
gotten super good at the tactics. That’s precisely the reason that
switching strategies is often such a good idea. Because your
competition is afraid to.
To that I’d also add that it’s hard because of the time and effort that’s been invested in developing the strategy in the first place. Changing strategy means writing off all of that investment. But sometimes, that’s what the situation requires.
You can read his full post here.