CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
CCulture Culture evolves and language struggles to keep pacebyRob FieldsJanuary 6, 2008 Really great article in today’s New York Times by Kirk Johnson that looks at the ’08 campaign thusfar–including…
CCulture Barack Obama on racebyRob FieldsMarch 18, 2008 What was on display today was the power of Obama. Let me explain. He frequently talks about unity…
CCulture How Not To Do New MediabyRob FieldsFebruary 11, 2007 Funny how the “old media” industries rush to absorb new upstarts. Case in point is an article in…
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Read More 4 minute read CCulture Jay-Z & Samsung: Some Lessons For BrandsbyRob FieldsJuly 9, 2013 Photo credit: Matt Rourke/AP As we all know, thanks to some masterful marketing that included a 3-minute TV…
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