CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
Read More 4 minute read CCulture Afropunk, Black Diversity, And What Marketers Need To KnowbyRob FieldsAugust 24, 2014 The huge opportunity marketers are missing by ignoring the black alt consumer.
Read More 4 minute read CCulture Why I Still Love MagazinesbyRob FieldsAugust 20, 2020 Magazines as a medium for this particular moment. And please support a fantastic magazine shop.
Read More 3 minute read CCulture English Lit & The Disposability TrapbyRob FieldsJanuary 9, 2014 Be relevant or be disposable.
Read More 3 minute read CCulture The New Gender PronounsbyRob FieldsApril 4, 2016 Noting shifts in language
CCulture Rob’s Rules of Social Media EtiquettebyRob FieldsJune 18, 2008 I belong to several social networks. Overall, I enjoy the experience and they’re all useful for different reasons. …
CCulture PODCAST: Marketing Black Books–part 1byRob FieldsFebruary 4, 2007 Should fiction written by black authors be shelved in African-American departments, a move that often helps nurture writers?…