CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
CCulture The 21st Century Hustle BlogbyRob FieldsApril 10, 2007 Last summer, I hipped you to Ali Muhammad’s 21st Century Hustle magazine. Good news is that he’s started…
CCulture NY Times on J*DaveybyRob FieldsJune 10, 2008 Further reinforcing my point of a cultural shift: When J*Davey first appeared three years ago, it presaged a…
CCulture Building Iconic BrandsbyRob FieldsAugust 3, 2005 Did you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide…
CCulture The Arrogance of a Bottom FeederbyRob FieldsFebruary 22, 2007 I’ll start out by immediately admitting that this is off topic. But sometimes, when confronted with blindingly ignorant…
Read More 1 minute read CCulture Now on The Huffington Post.com: Dash’s Blakroc disses black rockbyRob FieldsOctober 21, 2009 How can you call something “BlakRoc” when the black folks on the project only rap and the rockers are all white?
CCulture The electorate provides a clue to the cultural shiftbyRob FieldsFebruary 1, 2008 In an editorial in today’s NY Times, David Brooks focuses on what he believes John McCain will need…