CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
Read More 1 minute read CCulture Election night 2008byRob FieldsNovember 5, 2008 And the euphoria of those who helped make it real. . .
CCulture Building Iconic BrandsbyRob FieldsAugust 3, 2005 Did you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide…
Read More 3 minute read CCulture Now on TheRoot.com: Rock is Black Music, Too!byRob FieldsApril 21, 2009 Time to give rock another look. Because hip hop is out of ideas.
CCulture 5 Ways To Stop Making Stupid Mistakes With CulturebyRob FieldsMay 2, 2013 The Mountain Dew goat ad. It’s offensive on a lot of levels: Lineup of suspects is all black…
CCulture Van HelsingbyRob FieldsMay 14, 2004 Something in my gut is telling me to stay away from Van Helsing. It opened at $54 million…
CCulture The cultural shift towards Black rockbyRob FieldsJuly 31, 2007 At last weekend’s launch of BoldasLIVE, I reiterated a case I’ve been building over the most of this…
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