links for 2007-11-20

byRob Fields
November 20, 2007

Five GM Brands to Shift Multicultural Work to General-Market Shops

Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion.

(tags: General+Motors advertising agencies multicultural diversity)
Spread the News: Word of Mouth Worth $1 Billion

The title says it all.

(tags: word+of+mouth)

Rob Fields

— Previous article

NYC Record Label Seeks Digital Marketing Exec

Next article —

Third Apple retail location opens in NYC's Chelsea

You May Also Like

Average Americans are NOT the Average Voters

byRob Fields
August 3, 2004

This recent item from the Center for Media Research: According to the New Strategist Publications, politicians are trying…

A Few Questions for Scott Donaton, or Can you tell me how to get to Madison & Vine?

byRob Fields
November 29, 2004

As exciting as I think it is, branded entertainment is still very much the “wild west” of marketing. It’s…

Read More

2 minute read

Los Angeles As A Cultural Hub

byRob Fields
June 27, 2014

The first of two posts inspired by @artypapers

Read More

2 minute read

Towards A Socially Engaged Artistic Practice

byRob Fields
August 28, 2020

This definition makes sense to me.

Now on Slideshare: My “Cultural Icebergs” Presentation

byRob Fields
January 28, 2013

Cultural Icebergs from Rob Fields I decided to turn my previous post into a slide presentation, especially since…

Read More

1 minute read

Now on The Huffington Post.com: Dash’s Blakroc disses black rock

byRob Fields
October 21, 2009

How can you call something “BlakRoc” when the black folks on the project only rap and the rockers are all white?