CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
Read More 3 minute read CCulture Fighting DistractionbyRob FieldsFebruary 6, 2017 Yes, we have to fight for our democratic ideals. But don't let your work suffer.
CCulture “Roots” too racy for TV today?byRob FieldsApril 23, 2004 Janet Jackson. Howard Stern. And “Roots”? Yes, it’s possible that the TV miniseries of the 1970s could be…
Read More 3 minute read CCulture The Future of Black Consumer EngagementbyRob FieldsSeptember 19, 2015 Afropunk should be a wakeup call to marketers that they have to approach black consumers differently.
Read More 4 minute read CCulture Why Nostalgia Can Hurt YoubyRob FieldsNovember 11, 2012 Mitt and the GOP lost because they didn't get popular culture.
Read More 2 minute read CCulture Towards A Socially Engaged Artistic PracticebyRob FieldsAugust 28, 2020 This definition makes sense to me.
CCulture Keeping the Übersexuals outbyRob FieldsOctober 16, 2005 So the great Marian Salzman has declared that the term “metrosexual” is passé. No, it’s dead and now…