CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
CCulture PODCAST: Grant McCracken on Managing Discontinuous ChangebyRob FieldsJanuary 17, 2007 I was searching for a thoughtful intro to this post, but nothing’s came my way. Except to say…
Read More 1 minute read CCulture Kimye, Meet Seth and JamesbyRob FieldsNovember 25, 2013 We shouldn't be surprised that a Kanye video with 5MM+ views spawns a parody.
CCulture Stop The Presses!byRob FieldsApril 17, 2007 Just wanted to take a minute to give a shout-out and a well-deserved round of applause to our…
Read More 3 minute read CCulture The Future of Black Consumer EngagementbyRob FieldsSeptember 19, 2015 Afropunk should be a wakeup call to marketers that they have to approach black consumers differently.
Read More 1 minute read CCulture “Our Missing Hearts” by Celeste NgbyRob FieldsApril 16, 2023 A dystopian novel that looks at what we'll give up to feel "safe" and the lengths one mother is willing to go to create a better future for her son.
CCulture NY Times on J*DaveybyRob FieldsJune 10, 2008 Further reinforcing my point of a cultural shift: When J*Davey first appeared three years ago, it presaged a…