links for 2007-11-20

byRob Fields
November 20, 2007

Five GM Brands to Shift Multicultural Work to General-Market Shops

Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion.

(tags: General+Motors advertising agencies multicultural diversity)
Spread the News: Word of Mouth Worth $1 Billion

The title says it all.

(tags: word+of+mouth)

Rob Fields

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