CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
Read More 1 minute read CCulture Election night 2008byRob FieldsNovember 5, 2008 And the euphoria of those who helped make it real. . .
CCulture Culture As IcebergbyRob FieldsJanuary 16, 2013 Culture can turn anyone into a modern day Edward Smith, the ill-fated captain of the RMS Titanic. Smith…
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CCulture Still more RadioheadbyRob FieldsDecember 13, 2007 In case you’re not familiar with The Couch Sessions, you should point your browser in that direction and…
CCulture Grant McCracken’s “Culture Matters” SeriesbyRob FieldsDecember 5, 2006 While I’m editing my audio interview with Grant McCracken, I encourage you to visit his blog for a…
Read More 3 minute read CCulture The Future of Black Consumer EngagementbyRob FieldsSeptember 19, 2015 Afropunk should be a wakeup call to marketers that they have to approach black consumers differently.
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