links for 2007-11-20

byRob Fields
November 20, 2007

Five GM Brands to Shift Multicultural Work to General-Market Shops

Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion.

(tags: General+Motors advertising agencies multicultural diversity)
Spread the News: Word of Mouth Worth $1 Billion

The title says it all.

(tags: word+of+mouth)

Rob Fields

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Third Apple retail location opens in NYC's Chelsea

How Useful Is “Culture” To Brands?

byRob Fields
November 1, 2013

Thinking out loud for 1:40.

2 minute read

CCulture

LISTEN: Jose James — “Simply Beautiful” feat Takuya Kuroda

byRob Fields
June 12, 2014

@Josejamesmusic's cover of the Al Green classic is just one of many reasons to enjoy his latest album.

CCulture

MTV asks: Is theater finally catching up to the street?

byRob Fields
May 20, 2008

MTV News recently ran a piece that explores how the rock musical is attracting a new, younger generation…

CCulture

The Fame Motive

byRob Fields
August 23, 2006

Tom Cruise, originally uploaded by Cinencuentro. The New York Times explored the psychology behind those who seek fame…

4 minute read

CCulture

Why Nostalgia Can Hurt You

byRob Fields
November 11, 2012

Mitt and the GOP lost because they didn't get popular culture.

2 minute read

CCulture

The Root of Marketing’s Problem With Culture — Part 2

byRob Fields
February 13, 2014

@pspear's defense of qualitative research offers another argument for the limitations of the engineering & economic mindsets that frame business today.

links for 2007-11-20

NYC Record Label Seeks Digital Marketing Exec

Third Apple retail location opens in NYC's Chelsea

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