CCulture links for 2007-11-20 byRob FieldsNovember 20, 2007 0 Shares 0 0 0 0 Five GM Brands to Shift Multicultural Work to General-Market Shops Is this the future for multicultural shops. For AA shops, I assume overal spend is so low that the work COULD be rolled up into the general market agencies. Certainly this warrants a bigger discussion. (tags: General+Motors advertising agencies multicultural diversity) Spread the News: Word of Mouth Worth $1 Billion The title says it all. (tags: word+of+mouth) 0 Shares: Share 0 Tweet 0 Pin it 0 Rob Fields
CCulture NY Times on J*DaveybyRob FieldsJune 10, 2008 Further reinforcing my point of a cultural shift: When J*Davey first appeared three years ago, it presaged a…
Read More 4 minute read CCulture My Reasons WhybyRob FieldsJuly 21, 2013 Corporations don’t get culture and, frankly, it frustrates me. It’s 2013 and, for the most part, companies still…
CCulture Halloween in BrooklynbyRob FieldsOctober 31, 2007 Lots going on, I’m sure. However, the big "news" that preempts all other announcements is that it’s Halloween! …
Read More 3 minute read CCulture “The Yellow House” by Sarah BroombyRob FieldsFebruary 22, 2021 The New Orleans native asks how you hold onto what got swept away, both by time and water.
Read More 1 minute read CCulture The Root Of Marketing’s Problem With CulturebyRob FieldsFebruary 6, 2014 Companies try to keep the messiness of culture to a minimum. That's a mistake.
Read More 2 minute read CCulture Now on HuffingtonPost.com: "Window Seat" or Much Badu About NothingbyRob FieldsApril 2, 2010 Erykah risked nothing emotionally, physically or artistically. Then what are we applauding?
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