Forrester: CES Matters More Than Ever

And that’s why, even as the tech titans bow out of CES, CES matters more than ever to every other marketer, product strategist, and C-level executive in every industry. Because computing continues to evolve, diffuse, and disrupt–with or without Microsoft on the mainstage.

—Forrester Research analyst Sarah Rotman: Why CES Matters More Than Ever: Computing Diffusion Makes New Bedfellows