photo credit: Reuters/Phil Noble

Quartz highlights an interesting trend, driven largely by the fact that 80% of Americans live in urban areas and women are delaying marriage and motherhood later.  As a result, it’s really en vogue to have a small dog.

Some data points:

  • Birth rates among US women aged 15-29 have fallen 10% since 2007
  • The market for premium dog food has grown 170% over the last 15 years, suggesting that people are showing their dogs the same care they’d show a child.
  • Americans have been buying more small dogs each year since 1999, and now the small dog population is the largest nationwide.


I’d also cite the need for companionship.  With more people focusing on careers and finding online dating difficult, a pet offers unconditional love.

Read the full article on Quartz.

Posted by Rob Fields

Observer. Curator. Marketer. Dot connector.