#QUOTE: The Brand Manager’s Culture Hurdle

A linear vs. post-linear world. Which are you managing your brand for?

Brands are culturally dependent in the digital age, but too many brand managers are disconnected from it. So they fall back on linear patterns of the past as they cautiously try to create the future in a disruptive, post-linear world.

–Chuck Welch, Strategy Consultant (@RUPTUREreport)

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