Branding: 10 Do’s, 10 Don’ts From Grant McCracken
.@grant27 offers a sharp assessment of today's branding landscape.
Asia and Africa In The Minds of Europeans
Are you putting global consumers in a box that's way too small? Seems like it.
#FutureOfFood: What’s The Scenario (Plan)?
Considering a potentially disruptive event for QSR and grocery brands.
Even Numbers Got Feelin’s
Some numbers never leave you. For me, this is one.
Americans Having Dogs Instead of Babies
Via @qz, a noteworthy trend
Now On Forbes.com: Culture As Competitive Advantage
Now on @forbes. Brands will need to think more holistically about contemporary culture if they want to succeed in tomorrow's marketplace.
#QUOTE on The Future of Retail
@retailprophet on the shift from distribution of products to distribution of experiences
No Money In The Middle (Redux)
@monkbent on the age of power curves and the death of the bell curve.
Is 2014 the year companies wake up to culture?
@competia and @deniseleeyohn highlight the shift in corporate attitudes towards contemporary culture
The Root of Marketing’s Problem With Culture — Part 2
@pspear's defense of qualitative research offers another argument for the limitations of the engineering & economic mindsets that frame business today.
Research Launching: What’s the Value of Culture To A Marketer?
What do you think the value of culture is to a marketer? Let me know by taking the survey!
The #NewBlackImagination and Hassan Hajjaj’s “Kesh Angels”
Post-modern Africans continue to question, redefine and reshape the consumer landscape.