Getting Clear On How Brands Think About Culture
Maybe there's a good reason brand managers aren't thinking about culture.
My Google Hangout with General Mills’ Pam Kermisch
How a client-side marketer brings her brands to life.
Where Are The Dollars For Multicultural Marketing?
The demographic tsunami is hitting the shores of the United States. When will the marketing dollars be allocated accordingly?
TOMORROW: The Rise of Urban Alternative @CMJ
Two years after the Grammys kill the category, there's still much to discuss.
The One Question You Shouldn’t Be Afraid To Ask
Especially in disruptive times, keeping your frame of reference broad and flexible is key to understanding culture.
SPOTLIGHT ON: Diversity with Tru Pettigrew of Tru Access
The former marketing exec explains why diversity efforts without a commitment to inclusion are destined to fail.
Culture As Medium Redux
Here's what culture as a medium looks like.
Spotlight On: Sandra St. Victor
Branding opportunities with @sandrastvictor? Absolutely. Read on.
Hashtag Wars: Saints Row IV vs. Grand Theft Auto 5
A reminder that even your hashtags aren't safe.
Now on @Slideshare: The Rise of Black Alternative Culture
Like other segments, the black audience is fracturing. But a new segment worth marketers' attention has emerged.
Pitchfork Kills With Its Immersive Janelle Monae “Cover” Story
I have a newfound respect for Pitchfork. It wasn’t always the case. As someone who focuses on black…
Why Aren’t We More Competitive? Look At Our School System
It’s been interesting to note the rush of VC support and overall entrepreneurship around improving education. After all,…
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