Rob Fields
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Rob Fields
  • Home
  • Bio
    • Projects
      • The Festival
      • Bold As Love Magazine
      • Market Research
    • Reading Lists & Book Notes
  • Blog
    • Outside Writing
  • Subscribe to My Newsletter
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Rob Fields

269 posts
Marketer. Dot connector. Art advisor.
CCulture
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  • 1 minute read

#Unplug: Baratunde Thurston On His Digital Detox

  • byRob Fields
  • June 20, 2013
First, congrats to Baratunde for being the subject of the latest Fast Company cover story (he also made…
BBlog
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  • 4 minute read

POV’s On Cultural Leadership: Indy Neogy

  • byRob Fields
  • June 19, 2013
The latest voice in the conversation around cultural leadership is Indy Neogy, the Culture, Change and Innovation Leader…
BBranding
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  • 1 minute read

The 2013 Havas Meaningful Brands Index (Infographic)

  • byRob Fields
  • June 14, 2013
I’ve been on the road since Tuesday when this latest iteration of the Meaningful Brands Index was released. …
BBlog

Research Reduces Risk. Or Does It?

  • byRob Fields
  • June 11, 2013
A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and…
BBranding

Your Idea Ain’t A Physical Product

  • byRob Fields
  • June 5, 2013
This picks up on what I originally wrote on PSFK on waging the war of ideas.  Still encountering…
CCulture

Cheerios Goes Post-Racial And, Sadly, Gets Flamed

  • byRob Fields
  • May 31, 2013
No surprise that there are still a lot of racists out there.  They show up as trolls on…
UUncategorized

2013 Mid-Year Internet Trends

  • byRob Fields
  • May 30, 2013
KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers Twice a year, we look forward to Mary…
BBlog

How Ambition Impacts Corporate Strategy

  • byRob Fields
  • May 29, 2013
Reading Lafley and Martin’s Playing To Win: How Strategy Really Works raised this question for me:  If so…
BBlog
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  • 4 minute read

Why “Playing To Win: How Strategy Really Works” Is A Must-Read

  • byRob Fields
  • May 25, 2013
Let’s get this out of the way immediately: A.G. Lafley and Roger Martin’s recently released book–Playing To Win:…
CCulture

@Rushkoff on Millennials and “Light Engagement”

  • byRob Fields
  • May 24, 2013
Doug Rushkoff, author of the recently released book Present Shock: When Everything Happens Now, floated this idea of…
BBlog

4 Things I Learned About Running A Google Hangout

  • byRob Fields
  • May 23, 2013
If you’re looking for ways to engage audiences, clearly there will be times you’ll have to leverage technology…
BBlog

POV’s On Cultural Leadership: Dr. Jonathan A.J. Wilson

  • byRob Fields
  • May 14, 2013
Really thrilled at the interest level in this topic of brands and cultural leadership.  Lots of smart people…
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