Category: Cultural Leadership

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Towards A Definition Of Cultural Leadership

  To give a nod to the late Raymond Carver: What should we talk about when we talk about cultural leadership? Of course, it’s easier to start by defining the inverse or what I’m NOT talking about. I’m not talking about organizational culture (although I suspect that I’ll need to...

/ January 2, 2013

Brands and Cultural Leadership

  Pepsi just cut a deal with Beyonce. The deal, valued at $50MM, is great news for Beyonce. But what defines cultural leadership for brands?  Is it being in business with the superstar of the moment? That feels more like now, not next.  Which means your brand is where everyone...

/ December 11, 2012