RRace Read More 2 minute read Even Numbers Got Feelin’sbyRob FieldsApril 26, 2014 Some numbers never leave you. For me, this is one.
TTrends/Predictions Read More 1 minute read Americans Having Dogs Instead of BabiesbyRob FieldsApril 12, 2014 Via @qz, a noteworthy trend
BBlog Read More 2 minute read Now On Forbes.com: Culture As Competitive AdvantagebyRob FieldsApril 8, 2014 Now on @forbes. Brands will need to think more holistically about contemporary culture if they want to succeed in tomorrow's marketplace.
BBlog Read More 1 minute read #QUOTE on The Future of RetailbyRob FieldsMarch 19, 2014 @retailprophet on the shift from distribution of products to distribution of experiences
BBlog Read More 2 minute read No Money In The Middle (Redux)byRob FieldsMarch 18, 2014 @monkbent on the age of power curves and the death of the bell curve.
BBlog Read More 2 minute read Is 2014 the year companies wake up to culture?byRob FieldsMarch 9, 2014 @competia and @deniseleeyohn highlight the shift in corporate attitudes towards contemporary culture
CCulture Read More 2 minute read The Root of Marketing’s Problem With Culture — Part 2byRob FieldsFebruary 13, 2014 @pspear's defense of qualitative research offers another argument for the limitations of the engineering & economic mindsets that frame business today.
BBlog Read More 1 minute read Research Launching: What’s the Value of Culture To A Marketer?byRob FieldsFebruary 12, 2014 What do you think the value of culture is to a marketer? Let me know by taking the survey!
BBlog Read More 2 minute read The #NewBlackImagination and Hassan Hajjaj’s “Kesh Angels”byRob FieldsFebruary 11, 2014 Post-modern Africans continue to question, redefine and reshape the consumer landscape.
CCulture Read More 2 minute read LISTEN: Yasiin Gaye — “Inner City Travellin’ Man (Soul Mates Remix)”byRob FieldsFebruary 10, 2014 @amerigo615 and the cultural innovation that's evident in the best remixes.
CCulture Read More 1 minute read The Root Of Marketing’s Problem With CulturebyRob FieldsFebruary 6, 2014 Companies try to keep the messiness of culture to a minimum. That's a mistake.
BBlog Read More 1 minute read Newell Rubbermaid Brings Outside Culture Further InbyRob FieldsFebruary 5, 2014 @nwlrubbermaid's new org structure puts the voice of the consumer closer to the marketing dollars.