BBlog Research Reduces Risk. Or Does It?byRob FieldsJune 11, 2013 A few weeks ago, I spoke with Lauren Kren, the brand manager on Kimberly-Clark’s U By Kotex and…
BBranding Your Idea Ain’t A Physical ProductbyRob FieldsJune 5, 2013 This picks up on what I originally wrote on PSFK on waging the war of ideas. Still encountering…
CCulture Cheerios Goes Post-Racial And, Sadly, Gets FlamedbyRob FieldsMay 31, 2013 No surprise that there are still a lot of racists out there. They show up as trolls on…
UUncategorized 2013 Mid-Year Internet TrendsbyRob FieldsMay 30, 2013 KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers Twice a year, we look forward to Mary…
BBlog How Ambition Impacts Corporate StrategybyRob FieldsMay 29, 2013 Reading Lafley and Martin’s Playing To Win: How Strategy Really Works raised this question for me: If so…
BBlog Read More 4 minute read Why “Playing To Win: How Strategy Really Works” Is A Must-ReadbyRob FieldsMay 25, 2013 Let’s get this out of the way immediately: A.G. Lafley and Roger Martin’s recently released book–Playing To Win:…
CCulture @Rushkoff on Millennials and “Light Engagement”byRob FieldsMay 24, 2013 Doug Rushkoff, author of the recently released book Present Shock: When Everything Happens Now, floated this idea of…
BBlog 4 Things I Learned About Running A Google HangoutbyRob FieldsMay 23, 2013 If you’re looking for ways to engage audiences, clearly there will be times you’ll have to leverage technology…
BBlog POV’s On Cultural Leadership: Dr. Jonathan A.J. WilsonbyRob FieldsMay 14, 2013 Really thrilled at the interest level in this topic of brands and cultural leadership. Lots of smart people…
CCulture 5 Ways To Stop Making Stupid Mistakes With CulturebyRob FieldsMay 2, 2013 The Mountain Dew goat ad. It’s offensive on a lot of levels: Lineup of suspects is all black…
CCulture Noted: Movement From Hip Hop To Electronic MusicbyRob FieldsMay 1, 2013 Rapper Danny Brown (photo: Ysa Perez) In a profile on rapper Danny Brown in this week’s Village Voice,…
CCulture Takeaways From “Creative Destruction” — #AmplifybyRob FieldsApril 26, 2013 Great discussion at Tuesday’s @InfluencerCon #Amplify event, Creative Destruction. Hats off not only to Phil McKenzie for organizing…
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