CCulture “Roots” too racy for TV today?byRob FieldsApril 23, 2004 Janet Jackson. Howard Stern. And “Roots”? Yes, it’s possible that the TV miniseries of the 1970s could be…
MMarketing Wrong Skin Color + Average Record = Disappointing SalesbyRob FieldsApril 23, 2004 A recent story in the New York Daily News talks about the difficulty that singer Kelis has had…
UUncategorized Welcome to The Spark!byRob FieldsApril 23, 2004 The Spark explores the sometimes nutty, but always fascinating, relationship between Marketing, Brand-Building and Pop Culture. What happens…