MMarketing Will the genius behind this campaign please stand up?byRob FieldsAugust 2, 2007 Okay, so is this a fatal mistake? Not really. It’s just dumb. Oh, fuck it. This calls for…
CCulture Fields on Rubel on Brand Engagement via AdvertisingbyRob FieldsOctober 10, 2006 Congrats to Steve Rubel for finally saying that the emperor has no clothes. Is brand engagement a myth? …
MMarketing The Next Chapter in Agency CompensationbyRob FieldsApril 27, 2006 Crispin Porter & Bogusky (CP+B) made the news again this week. It wasn’t your run-of-the-mill news business story.…