CCulture Culture: The Newest MediumbyRob FieldsNovember 28, 2006 Amid all of this talk about new media, culture is the one medium that’s rarely discussed. Most people…
CCulture PODCAST: Interview with Dr. Clotaire RapaillebyRob FieldsSeptember 29, 2006 Did you know that in American culture Seduction is manipulation Being fat means you’ve checked out Work is…
CCulture PODCAST: Gerd Leonhard on why attention–not content–is kingbyRob FieldsAugust 22, 2006 Gerd Leonhard is a noted media futurist and co-author with Dave Kusek of “The Future of Music”. With…
CCulture Break the Frame: Blue Ocean Strategy–Part IIbyRob FieldsDecember 14, 2005 I posted a response to Wayne Pollard’s commentary on the book on the CMO Magazine site. He raises…
CCulture Break the frame: Blue Ocean StrategybyRob FieldsDecember 9, 2005 True out of the box thinking really speaks to abandoning the way we frame the challenges we face.…
CCulture Building Iconic BrandsbyRob FieldsAugust 3, 2005 Did you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide…
CCulture A Few Questions for Scott Donaton, or Can you tell me how to get to Madison & Vine?byRob FieldsNovember 29, 2004 As exciting as I think it is, branded entertainment is still very much the “wild west” of marketing. It’s…