Tag: books

PODCAST: Gerd Leonhard on why attention–not content–is king

Gerd Leonhard is a noted media futurist and co-author with Dave Kusek of “The Future of Music”. With all of the ongoing news about it, it’s clear that the music business will require a fundamental paradigm shift in order to better sync with the realities of the digital age.  “The...

/ August 22, 2006

Break the Frame: Blue Ocean Strategy–Part II

I posted a response to Wayne Pollard's commentary on the book on the CMO Magazine site.  He raises thoughtful and compelling points, but I still believe that it makes sense to try to, when possible, fish where there are both a lot of fish and not a lot of fishermen. See...

/ December 14, 2005

Break the frame: Blue Ocean Strategy

True out of the box thinking really speaks to abandoning the way we frame the challenges we face. In fact, it’s critical to carefully choose the right frame, since frames affect our understanding of possibilities and solutions. Boiled down to its essence, Blue Ocean Strategy is all about frames. The...

/ December 9, 2005

Building Iconic Brands

Did you know that Consistency can be deadly for a brand. Radical changes in the cultural landscape provide huge opportunities to develop iconic brands. Following trends can never build iconic brands. Paying attention to the majority of your customers can destroy a brand’s value Douglas Holt tackles all of these...

/ August 3, 2005

A Few Questions for Scott Donaton, or Can you tell me how to get to Madison & Vine?

As exciting as I think it is, branded entertainment is still very much the “wild west” of marketing. It’s chock full of various approaches, various levels of strategic thinking and lots of snake-oil salesmen who claim to have a cure for what’s ailing many a brand marketer and his or her...

/ November 29, 2004