Tag: branding

Your Idea Ain’t A Physical Product

This picks up on what I originally wrote on PSFK on waging the war of ideas.  Still encountering this too often.  Features and activity sets are pretty comparable across the board for most categories.  It'll be the ideas that are evangelized the best that win. That's good branding in this...

/ June 5, 2013
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Towards A Definition Of Cultural Leadership

  To give a nod to the late Raymond Carver: What should we talk about when we talk about cultural leadership? Of course, it’s easier to start by defining the inverse or what I’m NOT talking about. I’m not talking about organizational culture (although I suspect that I’ll need to...

/ January 2, 2013

Why Nostalgia Can Hurt You

Mitt and the GOP lost because they didn't get popular culture.

/ November 11, 2012