Tag: green

More Green Strategy

Just to prove that there are no new ideas under the sun: A day or so after I wrote the preceding posts (here and here), I happened to visit the ChangeThis site to see if there were any new manifestos.  Turns out, there was a recent one from Andrew Winston,...

/ October 2, 2007

Green Strategy Questions–Part 2

Based on the previous post, here's another one I thought of, which, actually, should've been the one of the first questions asked: What do your consumers and customers want?  Many companies talk about being consumer-centric.  If that's the case, then are your consumers calling for more green?  Also, it's useful...

/ September 27, 2007

Green Strategy Questions

As I was writing the previous post, I found that I'd developed a whole set a questions that I think marketers should be asking.  Funny, but despite the suspicions on the part of American consumers, there are a lot of companies that believe they need to be in a "green"...

/ September 27, 2007

Most Americans: Green is “Just a Marketing Tactic”

Nature Landscape: Land Formation, originally uploaded by photo.imagina.Obviously, there’s a lot of talk about “green”.  More than ever, products and services are touting their eco-consciousness, foods are “organic” or “natural” and companies are staking claims that they support “sustainability”.But according to an Ipsos Reid study reported today by the Center...

/ September 27, 2007