Tag: ideas

Your Idea Ain’t A Physical Product

This picks up on what I originally wrote on PSFK on waging the war of ideas.  Still encountering this too often.  Features and activity sets are pretty comparable across the board for most categories.  It'll be the ideas that are evangelized the best that win. That's good branding in this...

/ June 5, 2013

Now on PSFK: 6 Keys To Waging The War Of Ideas

My first column for creative business site PSFK ran yesterday. The premise: Today's modern business environment isn't just about competing on product and service quality, but also on the quality of your ideas.  Here's some of what I wrote: It’s not just content, but the expression and sharing of powerful ideas...

/ February 28, 2013