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My first column for creative business site PSFK ran yesterday. The premise: Today’s modern business environment isn’t just about competing on product and service quality, but also on the quality of your ideas.  Here’s some of what I wrote:

It’s not just content, but the expression and sharing of powerful ideas can give brands an edge.  Nothing’s guaranteed in this ever-changing marketplace.  But companies stand a better chance of succeeding if they recognize the type of fight they’re in, then plan and act accordingly.

Read the full column on PSFK.

Posted by Rob Fields