6. We live in a singles world. If you listen to the outcries demanding an album you’re no different from Karl Rove protesting that Romney won. He who cracks the singles market on a regular basis will win in the future. No one’s got time. Stay in their mind constantly and give them what they need, which isn’t always what they want.

Bob Lefsetz, “Rules of the Road/Changing Your Mind”

Posted by Rob Fields