21hustle_cover

Be on the lookout for Ali Muhammad’s 21st Century
Hustle
, which will be on newsstands in early June. Yes, I know we’ve all watched lately as many magazines have
folded—Suede, Tracks, Elle Girl, Cargo, Budget Living, Radar, to name a
few. But I also feel good about the
chances for success here. First, Ali is
the former ad director for Vibe Magazine, so he knows the magazine publishing
business inside and out. Second, the
magazine’s a great example of a targeted product: Think of it as Fast Company
for the hip hop generation.

Check back here for a more in-depth interview
with Ali. After all, I want
to know more about “global grind culture,” and you should, too, since some of your loyals and potential loyals might be in this group.

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Posted by Rob Fields